Sarah Tarleton

Who Is Sarah Tarleton?

Sarah Tarleton is a British fashion, lingerie, and swimwear model. She was born on July 15, 1993. She is of Anglo-Indian heritage, and her striking looks and professional poise have made her a standout name in the British modelling industry.

She is represented by some of the most respected agencies in the world. These include 20 Model Management in South Africa, BMA Models in Great Britain, Evolve Model Management, and Insanity Talent Management. Together, these agencies reflect the global reach of her modelling career.

Beyond the runway, Sarah gained widespread public attention as the wife of British YouTuber, creator, and author Jim Chapman. Their relationship, marriage, and family life have made them one of the UK’s most admired public couples.

Early Life: Heritage and Background

Anglo-Indian Roots

Sarah Tarleton was born on July 15, 1993. She is Anglo-Indian — a proud heritage that blends British and South Asian roots. This multicultural identity is part of what makes her look so distinctive. It is also part of what has made her a compelling and versatile model across fashion, lingerie, and swimwear campaigns.

She holds British nationality. While she keeps the details of her early upbringing largely private, she has occasionally shared glimpses of her family life on social media.

Early Entry Into Modelling

Sarah began her modelling career before gaining widespread public recognition. Her professional journey in the fashion world started quietly but grew steadily. She built her portfolio through legitimate agency representation, working across multiple genres of modelling in Britain and internationally.

Furthermore, in 2016, Sarah was featured in a music video for artist Fekky — an early sign of her growing media presence and versatility as a model and on-screen personality.

Modelling Career: Fashion, Lingerie, and Swimwear

A Multi-Agency Career

Sarah Tarleton is a professional model who specialises in fashion, lingerie, and swimwear. Tarleton models in Britain for fashion, lingerie, and swimwear brands. Her work spans editorial shoots, commercial campaigns, and brand partnerships.

She is currently represented by four agencies. These are:

• 20 Model Management — a premier South African agency founded in Cape Town in 2005 by former model Robin Fryer, known for developing talent for international careers
• BMA Models — one of London’s most established model agencies, headquartered in South Kensington, representing models for fashion, commercials, TV, and editorial work
• Evolve Model Management — represented through Emma of Evolve
• Insanity Talent Management — a London-based management company working across talent, influencers, and media personalities

This multi-agency representation speaks clearly to Sarah’s broad commercial appeal and professional standing in the British modelling industry.

Physical Profile

Sarah Tarleton stands at 5 ft 10 in and weighs 58 kg. Her tall, lean frame makes her well-suited to the fashion and swimwear categories she specialises in. Her Anglo-Indian heritage gives her a distinctive look that sets her apart in an increasingly diverse industry.

Returning to Work After Motherhood

Sarah’s commitment to her career is evident in her choices after becoming a mother. Tarleton returned to work in November 2021, just three months after giving birth to Margot in September. This decision reflected both her professional dedication and her ability to balance a demanding modelling career with family life.

Personal Life: Love, Marriage, and Family

Meeting Jim Chapman (2019)

Sarah Tarleton and Jim Chapman began dating in June 2019, three months after Jim split from his wife of three years, fellow YouTuber Tanya Burr. Their relationship quickly caught the attention of Jim’s millions of social media followers.

Jim Chapman is a British YouTuber, blogger, and author from Norwich, England. He is a YouTube sensation known for popular vlogs such as “A Guy’s Advice for Girls” and “Draw My Life”. His channel covers fashion, lifestyle, and men’s culture.

Engagement in Majorca (July 2020)

Jim Chapman took to social media to confirm that he proposed to Sarah during a sun-soaked trip to the Balearic Islands. The proposal happened in Majorca. He shared a series of sweet photos of the couple looking thrilled, with Sarah beaming with joy on a Majorcan beach while flashing her sparkly engagement ring.

“A bit too overwhelmed to find the right words, but this has been the most magical weekend,” Sarah wrote on her own Instagram page.

Pregnancy and the Arrival of Margot (2021)

The couple announced Tarleton’s pregnancy in March 2021. The couple welcomed a baby girl named Margot Grace Alba Chapman on September 5, 2021. The announcement was met with an outpouring of congratulations from Jim’s large online community.

The Wedding: Two Celebrations (2022)

Sarah and Jim married in two separate ceremonies. First, on 28 March 2022, Jim Chapman tied the knot with Sarah Tarleton in a private courtroom ceremony at the Santa Barbara Courthouse in California. Sarah captured the moment on Instagram, writing: “28.3.2022, Santa Barbara Courthouse, Mr and Mrs Chapman. Before our wedding celebration in Spain we decided to do the paperwork and get hitched.”

Then, the celebration continued. In early September 2022, they held a wedding ceremony at Villa Luisa in Seville, Spain, attended by family and friends. The Spanish celebration gave the couple the full, romantic wedding ceremony they had always envisioned — surrounded by the people they love most.

A Second Child: Son Jesse (2023)

On 2 August 2023, Chapman and Tarleton announced the arrival of their second child together, a son. They have a son named Jesse and a daughter named Margot together. The family of four now lives a full and active life, with Sarah continuing to balance her modelling career with motherhood.

Family Life on Instagram

Her Instagram heavily features her “two favourite people” — her husband Jim Chapman and daughter Margot — apart from her modelling photoshoots. Her social media presence reflects a life that is both professionally driven and deeply family-centred. She is active on Instagram under the handle @sarah.tarleton.

Jim Chapman: The Man She Married

Jim Chapman was born on December 28, 1987, in Norwich, England. He is a YouTuber, vlogger, model, and author with over 2 million YouTube subscribers.

He has twin brother John Chapman and sisters Samantha Chapman and Nicola Chapman — all of whom are YouTubers. The Chapman family is one of Britain’s most prominent YouTube families.

Jim was previously married to fellow YouTuber Tanya Burr from 2015 until 2019. Tanya and Jim had known each other since they were teenagers, having attended the same sixth form college in Norwich. They started dating in 2007 before Jim proposed in December 2012, and they eventually separated after twelve years together.

Since meeting Sarah, Jim has spoken openly about his happiness. His content has evolved to reflect his life as a husband and father, and his partnership with Sarah has become a significant part of his public identity.