Niti Shah

Who Is Niti Shah?

Niti Shah (Nepali: निति शाह) is a Nepali beauty pageant titleholder, model, and actress. She was born on February 2, 1996, and was crowned Miss International Nepal 2017. Shah has won the most popular face of EnVogue and was declared first runner-up in Face’s House of Fashion 2013.

She has graced the covers of leading fashion magazines and has walked runways at prestigious fashion weeks. She has represented Nepal on the world stage.

Most recently, Nepal Telecom appointed her as its brand ambassador, with Telecom’s Managing Director Sangita Pahadi and Shah signing the agreement at a dedicated event.

Early Life: Roots, Education, and the Beginning of a Dream

Birthplace and Family Background

Niti Shah was born on February 2, 1996. Sources indicate she hails from Jajarkot, Nepal, though she grew up in Kathmandu and competed in the Miss Nepal 2017 pageant representing Ghorahi in the Dang District.

Education

Niti Shah completed her high school education at Chandbagh School in Jorpati, Kathmandu, Nepal. She later pursued and completed an MBA from Westcliff University Nepal.

This combination of beauty, ambition, and academic achievement defines her approach to life. She is not simply a model. She is a well-rounded professional who has continuously invested in her own growth.

The Start of a Modeling Career

At the very young age of 16, Niti Shah started her modeling career. From the very beginning, she stood out for her natural elegance and screen presence. The fashion world took notice quickly.

Career Highlights: Pageants, Runways, and the Silver Screen

Face’s House of Fashion 2013: The First Spotlight

She was declared the most popular face of EnVogue and earned the first runner-up title in Face’s House of Fashion 2013. This early achievement introduced her to Nepal’s wider fashion community. It also confirmed that she had the presence and poise to compete at the highest levels.

Miss Nepal 2017: Competing for the Crown

Barsha Lekhi crowned her successor, Niti Shah, as Miss International Nepal 2017. Shah represented Ghorahi in the Dang District at the Miss Nepal 2017 pageant. During the competition, she also won additional recognition. She won the Miss Fascino and Miss Best Complexion special awards at the Miss Nepal 2017 pageant.

Miss International 2017, Japan: Representing Nepal on the Global Stage

She represented Nepal at Miss International 2017, which was held in Japan. Miss International is one of the Big Four international beauty pageants. Therefore, her participation marked a defining milestone in both her personal journey and in Nepal’s pageant history.

Her predecessor was Barsha Lekhi, who was crowned Miss Nepal International 2016, and her successor was Ronali Amatya, whom Niti Shah crowned as Miss International Nepal 2018.

Magazine Covers and Fashion Shows

Shah has also fronted the covers of TEENZ, VOW, Naari, Navyaata, along with several other fashion magazines. She has also been featured in top magazines including Vida, Movers & Shakers, and many more.

Furthermore, she has been an active presence on Nepal’s runway circuit. She has walked many times in runway shows, including TGIF Nepal Fashion Week.

Acting Career: Stepping Into Nepali Cinema

Niti Shah’s transition from modelling to acting has been both natural and impressive. She has appeared in a growing number of Nepali films.

Filmography

Year	Film	Role	Notes
2013	Female in Film	Niti	Short film debut
2024	Khajure Bro	—	—
2024	Jwai Saab	—	Released October 10, 2024
2025	Narasimha Avatar	—	Released May 23, 2025
2025	Mohar	Sinduri	Released August 8, 2025
2025	Koshedhunga	—	Released August 28, 2025

Niti Shah is known for Narasimha Avatar (2025), Mohar (2025), and Koshedhunga (2025). Her role as Sinduri in Mohar has drawn particular attention, as the film carries an impressive audience rating of 8.7 on IMDb.

Her 2025 alone saw three film releases. This makes her one of the busiest and most in-demand actresses in contemporary Nepali cinema.

Brand Ambassadorships: A Face Brands Trust

realme Nepal (December 2022)

realme, the fastest-growing smartphone brand in the world, appointed Niti Shah as its brand ambassador in Nepal in December 2022. Shah endorsed realme, narzo, and all their ecosystem products including AIoT and wearables.

Shah described her excitement at the appointment. “I am very excited to be a part of realme. The company’s ‘Dare to Leap’ philosophy is something I can personally resonate with,” she said.

Nepal Telecom (September 2026)

Nepal Telecom appointed Shah on September 10, 2026, corresponding to Bhadra 25, 2083. Managing Director Sangita Pahadi (Aryal) and Shah signed the brand ambassador agreement during a programme organised by the company.

As brand ambassador, Shah is expected to play a role in promoting the various services and facilities offered by the company and in brand promotion more broadly.

Shah expressed her pride at the milestone. She said she felt proud and excited to be associated with the country’s largest domestically invested telecommunications organisation.

This appointment reflects her growing credibility. She is no longer just a beauty queen or model. She is a recognized public figure whom Nepal’s most trusted institutions now choose to represent.

Personal Life

Niti Shah’s spouse is Yachnit Rana. Beyond this, she keeps her personal life largely private — a reflection of her composed and professional character.

She has black hair and brown eyes. She stands tall with a naturally elegant presence that has made her a sought-after face across fashion, entertainment, and corporate branding in Nepal.

Pageant Career Summary

Year	Competition	Result
2013	Face’s House of Fashion	First Runner-Up
2013	EnVogue	Most Popular Face
2017	Miss Nepal 2017	Miss International Nepal (1st Runner-Up); Miss Fascino; Miss Best Complexion
2017	Miss International 2017 (Japan)	Represented Nepal (Unplaced)

Social Media:

Instagram	@shah_niti
TikTok	@shah_niti
Twitter	@Nitishah45
Facebook	@NitiShahOfficial
YouTube	@NitiShahofficial