Seth Gold
Pisces
44 years old
Who is Seth Gold?
Seth Gold is an American television producer, businessman, writer, motivational speaker, and reality television personality. Best known as one of the stars of the hit reality series Hardcore Pawn, he quickly rose to fame through his family’s pawn shop business, American Jewelry & Loan, based in Detroit, Michigan.
Beyond television, Seth is also recognized for his strong business acumen, speaking engagements, and deep involvement in the jewelry industry.
Early Life and Family Background
Seth Gold was born on February 23, 1981, in Michigan, United States. He is the youngest child of Les Gold, a well-known pawnbroker and media personality, and Lilli Gold.
He grew up in a close-knit Jewish-American family alongside his older sister, Ashley Gold, who was born on January 7, 1978. Both siblings played key roles in running and managing the family’s pawn shop, which eventually became the focus of their reality show.
The Gold family has a long history in the pawn business, with the shop serving as both a business and a television backdrop.
Education
Seth pursued higher education with the same ambition he brought to business. He earned a business degree from the University of Michigan, one of the country’s top universities.
To further specialize in the jewelry industry, he also studied at the American Gemological Society, gaining valuable knowledge in gemology and precious stones. This expertise has been instrumental in his role at the pawn shop.
Career Highlights
Hardcore Pawn and Television Fame
Seth Gold gained national recognition through the hit reality TV show Hardcore Pawn, which aired on truTV. The show, which premiered on August 16, 2010, focused on the daily operations and customer interactions at American Jewelry & Loan, the Gold family’s Detroit-based pawn shop.
The series became an instant hit, drawing over 2 million viewers during its debut episode and eventually running for nine seasons with 162 episodes before ending in 2015.
Seth played a central role in the show, known for his level-headed approach, sharp business skills, and often being the voice of reason during conflicts between customers or family members.
Other Media Appearances
In addition to Hardcore Pawn, Seth has appeared on numerous television programs, including:
- The Playboy Morning Show
- Fox and Friends
- The Arsenio Hall Show
- Home & Family
- LeagueOne: In the Spotlight!
- Big Morning Buzz Live
These appearances helped cement his status as a familiar face in both reality TV and the entrepreneurial speaking circuit.
Business Ventures and Public Speaking
Seth continues to be deeply involved in American Jewelry & Loan, helping expand the business beyond just television fame. Under his and his family’s leadership, the shop has grown in size, reputation, and customer base.
He is also a sought-after motivational speaker, often invited to business conferences, schools, and trade shows to discuss entrepreneurship, negotiation, and leadership. His talks often center around real-world business experiences, customer service, and running a family-owned enterprise.
Seth Gold’s Relationship Status
Seth Gold is a married man, though he chooses to keep his personal life very private. He has not publicly revealed his wife’s name or shared any significant details about their relationship.
Despite being a public figure, Seth prefers to shield his marital life from media attention, allowing his career and business to take center stage. It’s also unclear whether he has children, as no verified information has been disclosed.
FAQs About Seth Gold
1. Is Seth Gold married?
Yes, Seth Gold is married. However, he has chosen not to reveal his wife’s identity or any personal details about their marriage.
2. What is Seth Gold famous for?
He is best known for starring in the reality TV show Hardcore Pawn, which followed his family’s pawn shop business in Detroit.
3. What does Seth Gold do now?
Seth continues to manage American Jewelry & Loan and frequently speaks at business and motivational events across the country.
4. Where did Seth Gold go to college?
He graduated with a business degree from the University of Michigan and later studied at the American Gemological Society.
5. Is Seth Gold related to Les Gold?
Yes, Seth is the son of Les Gold, the founder of American Jewelry & Loan, and his co-star on Hardcore Pawn.